// product marketing × building

SHASHWAT
MISHRA

Product marketer who builds the automation most PMMs only ask for

Product Marketing LeaderBuilds AI systemsGTM & Growth

// ABOUT

I'm a product marketer who builds. Six-plus years running GTM, demand gen, and positioning across BFSI, enterprise IT, and AI/SaaS, and most of what I build lives just behind the words: pipelines that pull the right signal on a prospect before an email goes out, agents that watch a competitor's site for what changed, models fine-tuned to draft in something close to my own voice. Built to get me to the actual writing faster, never past it.

That instinct started early, through a product studio stint writing software and an MBA in marketing from IIM Calcutta to sharpen the go-to-market side, and it's carried through every role since: shipping beats theorizing.

Today I do product marketing at a BFSI-focused AI startup, where that instinct shows up as personalization pipelines, fine-tuned models, and research agents. The positioning is simple: a marketer who ships real automation, not just campaigns.

// SELECTED WORK

[4] projects